Unleashing the Power of Authenticity to Create Lasting Impact — It is fair to say 2023 is the year our trust in institutions officially crumbles. It’s only mid-May 2023, and Twitter has already been through two management changes; engagement in Meta’s products continues to tank, and we’re all suspicious about whether the content we’re consuming is produced and regurgitated by…

The Moment I Realised The Current Labour and Childcare System Are Stacked Against Women. — Picture this: It's Mother's Day, a day of celebration and reflection as mothers, mother figures, and daughters. As I basked in the warmth of the occasion, life had other plans. My little one suddenly fell ill with a viral infection (the second one this month). Fever gripped his tiny body…

Subtle Shifts and Heroic Twists: How Princesses are Redefining Gender Stereotypes — I recently had a mind-blowing experience taking Stefan, my three-year-old boy, to watch the Super Mario Brothers movie. Let me tell you, it was a warp pipe straight into the realm of childhood nostalgia mixed with a sprinkle of modern magic! As we watched the movie, I couldn’t help but…

Write Email Subject Lines that People Want to Read and Open Your Email — Email marketing is an essential component of any successful marketing campaign. However, with the average person receiving dozens of emails daily, creating a subject line that captures their attention and encourages them to open your email can be challenging. In this short form post, we’ll share tips to help you…

Getting Comfortable with Claiming Your Light — Now that in-person networking events are back in full force, I’ve been doing some reading to understand how to be a better contributor at networking events. As somewhat of an introvert, I used to get so anxious at the thought of networking events, and nothing was worse than being forced…

What does the "ban" mean, and how do you take back your marketing power from social media overlords? — If you're an avid TikTok user or a marketer, you would've read about a looming potential "TikTok" ban. While the American Congress had summoned TikTok's CEO to answer questions that would ultimately help shape the fate of TikTok, the social media platform is still ahead of its competitor, Meta, when…

Less batch-created content, more rich content about the human experience. — Another day on Medium, another article about how to create six months' worth of content in 4 hours or how to write two best-selling e-books in a day. As someone with barely any survival skills other than storytelling and writing, the lure of making money from my skills is an…

How a movie about multiple parallel universes drove me to tears and laughter, at times simultaneously. From the moment this movie premiered, it piqued my interest. I'm a nerd for all things fantastical and outrageous, not to mention I grew up in the same country as the movie's leading star…

“You are always angry,” he said casually from the couch as I shot daggers across the room with my eyes. Booking a doctor’s appointment in one hand while preparing dinner with the other, my brows furrowed as I slammed the fridge door a little harder than I should have. I…