Unleashing the Power of Authenticity to Create Lasting Impact — It is fair to say 2023 is the year our trust in institutions officially crumbles. It’s only mid-May 2023, and Twitter has already been through two management changes; engagement in Meta’s products continues to tank, and we’re all suspicious about whether the content we’re consuming is produced and regurgitated by…

The Moment I Realised The Current Labour and Childcare System Are Stacked Against Women. — Picture this: It's Mother's Day, a day of celebration and reflection as mothers, mother figures, and daughters. As I basked in the warmth of the occasion, life had other plans. My little one suddenly fell ill with a viral infection (the second one this month). …

Subtle Shifts and Heroic Twists: How Princesses are Redefining Gender Stereotypes — I recently had a mind-blowing experience taking Stefan, my three-year-old boy, to watch the Super Mario Brothers movie. Let me tell you, it was a warp pipe straight into the realm of childhood nostalgia mixed with a sprinkle of modern magic! As we watched the movie, I couldn’t help but…

Write Email Subject Lines that People Want to Read and Open Your Email — Email marketing is an essential component of any successful marketing campaign. However, with the average person receiving dozens of emails daily, creating a subject line that captures their attention and encourages them to open your email can be challenging. …

Getting Comfortable with Claiming Your Light — Now that in-person networking events are back in full force, I’ve been doing some reading to understand how to be a better contributor at networking events. …

What does the "ban" mean, and how do you take back your marketing power from social media overlords? — If you're an avid TikTok user or a marketer, you would've read about a looming potential "TikTok" ban. …

Less batch-created content, more rich content about the human experience. — Another day on Medium, another article about how to create six months' worth of content in 4 hours or how to write two best-selling e-books in a day. As someone with barely any survival skills other than storytelling and writing, the lure of making money from my skills is an…

How a movie about multiple parallel universes drove me to tears and laughter, at times simultaneously. From the moment this movie premiered, it piqued my interest. …

“You are always angry,” he said casually from the couch as I shot daggers across the room with my eyes. Booking a doctor’s appointment in one hand while preparing dinner with the other, my brows furrowed as I slammed the fridge door a little harder than I should have. I…